Storytelling Can Make or Break Your Leadership
"It's a new goal-setting framework." That was one of my large enterprise clients' attempts at an inspirational rallying cry for their rollout of Objectives and Key Results, or OKRs. As you might expect, it wasn't met with much enthusiasm: "Why do we need a new goal-setting system?" managers and employees protested. "What will this mean for my evaluation? Am I still on track for that promotion?"
The problem wasn't anything inherent to the proposal — instead, what was lacking was the executive's storytelling. Telling a compelling story is how you build credibility for yourself and your ideas. It's how you inspire an audience and lead an organization. Whether you need to win over a colleague, a team, an executive, a recruiter, or an entire conference audience, effective storytelling is key. As a speaker, publisher, and author of four books and dozens of articles, I've found that my most effective stories all shared the following five characteristics:
No comments:
Post a Comment